Morph turns your product page into a full-screen 3D builder. Upload your GLB and Morph auto-detects its parts, then give shoppers seven kinds of choices: colors and textures, add or remove parts, engraved text, uploaded logos, ready-made looks, priced add-ons, and model animations. Every choice binds to a real Shopify variant, so the exact build goes to cart and inventory stays accurate. Shoppers spin the model, watch the price update, and preview it in AR.